What kind of content should you shoot? How can you make it profitable? These are big questions. Pick your niches and learn how The Theory of Constraints should be considered with your production. Like I mentioned before, I’m not a smart guy. I’ve read very few books because it’s just very hard for me to read a book. I did read up on the Theory of Constraints and applied those principles to my production. The result: I spend $2000-$7000 per month on production and my business makes $35,000 – $70,000 per month. Profit is the goal of every business, otherwise, it’s not a business. This MUST be taken seriously if you want to make a change in our industry. If you don’t make money, you won’t be able to book ethically, buy booths at AVN, sponsor shows, compete for awards with the big companies… and nothing will change in the big picture. The good news is, as an independent you are starting out with almost no fat to trim from your margins. Good habits and good strategy from the start will keep you profitable.